Email still the key to online campaigning
by Jack Thurston
Last week I ruffled a few feathers with a post about the sorry state of Labour and the internet. One of my main points was that Labour seemed to be drawn into a battle of the blogs and was neglecting investment in a responsive email campaign. Thomas Gensemer, founder of Blue State Digital, the firm which helped run Barack Obama’s online campaign for the US Presidency, gave a talk a couple of days later at City University. He made the same point.
Hopefully City will publish a video of the talk before too long. I watched it live on the web stream and it was compelling. Click on the image below to watch the talk.
Gensemer really understands this stuff. If only someone in the Labour Party did too.